[Intro]
New metric. New target.
Same newsroom. Worse marker in hand.
Here we go once more.

[Verse]
A dog bites a sign. The sign falls down.
A minor dispute across the town.
[Editor] "Too soft. Too plain.
Can we find an angle laced with pain?"

The neighbour's angry, the owner's calm,
No police involved, no lasting harm.
Management skims the comments fast:
"ANGER," they note, "is built to last."

[Pre-Chorus]
Turn "dispute" to "fury,"
Turn "asked" to "slammed."
Turn "unclear" to "chaos" —
Watch the numbers rise on command.

[Chorus]
Rage engagement,
Keep them hot, keep them tight.
Rage engagement,
Turn irritation into a fight.
If the story can't enrage them, change the wording till it can —
Rage engagement: now the anger has a plan.

[Verse]
Headline one: NEIGHBOURS QUESTION SIGN.
Score: two. We'll need a better line.
Headline two: LOCAL STREET IN FLAMES.
Score: seven. Now we're playing games.

Headline three: FURY AS FAMILY PET
SPARKS A COMMUNITY WAR — and yet,
Frank looks up, then out the door:
"Four people. And one Labrador."

[Chorus]
Rage engagement,
Keep them hot, keep them tight.
Rage engagement,
Every adjective ignites.
If the facts are mildly boring, make the framing hit the fan —
Rage engagement: now the anger has a plan.

[Instrumental Break]

[Bridge]
Half never opened the story at all —
They're fighting the headline, not the facts.
[Reader] "DISGUSTING." [Reader] "THIS COUNTRY."
[Reader] "...What happened?" Nobody answers that.

[Breakdown]
Outrage. Refresh. Outrage. Refresh.
Headline breeds reaction,
Reaction breeds the next headline.

[Build-up]
I take the dog story back —
Restore the place, the names, the scale.
[Manager] "Tone may underperform."
[Maya] "Then it underperforms."

[Final Chorus]
Rage engagement,
I won't feed what isn't here.
Rage engagement,
Not every neighbour lives in fear.
If a story needs invention just to make the numbers climb —
It isn't news. It's anger, sold for time.

[Outro]
I put the marker down.
[Frank] "Keep that hand."
The dog goes home. The sign's repaired.
Modest traffic. Nobody cared.